5 Mar 2015

When it Comes to Content Marketing Strategy, Timing Can Be Everything

In today’s world of infobesity, the current generation of content marketing calendars, found in marketing automation, social media and CRM platforms, often fall short of helping marketers effectively execute a content marketing strategy that will break through the clutter while engaging and converting target audiences into customers. While they provide the utility of scheduling, persona targeting, channel distribution and theme designation, they just scratch the surface in helping brands with precision timing of execution, content positioning relative to the competitive set and relevant content that engages and delivers maximum value.