1 Oct 2015

Q: What Happens When You Put Legal In Charge Of Content?

A: You get lifeless drudge that fails to engage. Uggghhh.   I received an email from HP notifying me of their upcoming bifurcation, the names of the new entities and letting me know that I had opted-in to receive marketing emails.  Therefore, I should expect to continue to receive emails from one of the two new entities and I can unsubscribe at any time via a link. And here is a link to our privacy statement in the event

Top 10 Email Marketing Tips for Successful Campaigns7 Jul 2014

Top 10 Email Marketing Tips for Successful Campaigns

Email marketing is such a critical component of the marketing mix for a lot of businesses, yet, I continually receive poorly executed emails from great brands. Here are 10 tips that will help you execute a successful campaign. The list doesn't stop here; there are a bunch of email marketing best practices that will help you break through the clutter of the inbox and engage at a much higher percentage and I'll cover those in