Webinars are a great lead generation tactic. People that register for webinars are committing their time to attend which is a much stronger predictor of their potential as a future sales opportunity than a search query or white paper download. Because of this, as well as other positive characteristics, lots of marketers have incorporated these virtual events into their marketing mix. While webinars are great at delivering qualified leads, they do take a significant investment
A: You get lifeless drudge that fails to engage. Uggghhh. I received an email from HP notifying me of their upcoming bifurcation, the names of the new entities and letting me know that I had opted-in to receive marketing emails. Therefore, I should expect to continue to receive emails from one of the two new entities and I can unsubscribe at any time via a link. And here is a link to our privacy statement in the event
Get Your Content House in Order for 2016 If you want to accomplish your marketing objectives in 2016 then you need to get your content house in order. While content ranks high in terms or priority and marketing spend, when it comes to planning and execution, many content marketing plans look something like a teenager’s bedroom; with an eclectic mix of items strewn about and those of fleeting interest and lacking engagement being relegated to
Lead Users and Lead Customer Advisory Boards are often critical components of product innovation engines. Capturing valuable insight from these resources allow product marketing organizations to identify new product opportunities that are not too far in front of the general market which maximizes market acceptance and early product adoption. Insight from these customers is critical for maximizing the chances of new product success by ensuring products address key pain points that are emerging in the
In today’s world of infobesity, the current generation of content marketing calendars, found in marketing automation, social media and CRM platforms, often fall short of helping marketers effectively execute a content marketing strategy that will break through the clutter while engaging and converting target audiences into customers. While they provide the utility of scheduling, persona targeting, channel distribution and theme designation, they just scratch the surface in helping brands with precision timing of execution, content positioning relative to the competitive set and relevant content that engages and delivers maximum value.
Unfortunately, most content marketing strategies are not developed with the same amount of rigor, effort and resources that are applied to their product strategy counterparts. With the commencement of the content wars and the companies with the best and most effective content, gaining market share, you’d think that more CMOs would pay closer attention. Here are three common areas where content marketing strategies are failing today: 1. Competitive Content: Attack and Shielding Strategies Less than