Fractional Chief Revenue Officer
A proven blueprint to get your revenue machine running at full speed.
Full-stack revenue leadership, applied to your company on a fractional basis.
I've driven growth across Enterprise SaaS, Cybersecurity, LegalTech, FinTech, and Secure Computing using the same playbook: Inbound, Outbound, Channel Development, Customer Success, RevOps, and Sales Management, all working together as one system.
Sound Familiar?
Most revenue teams are optimizing the wrong things.
The funnel has six owners and zero accountability. If you're dealing with any of this, it's worth a conversation.
Growth Has Flatlined
You found product-market fit and rode it. Now the curve is bending and nobody has a real plan to get it back.
The MQL/SQL Paradigm Is Broken
Marketing celebrates MQLs. Sales ignores them. Two teams arguing over definitions instead of closing deals. There should be one standard: Qualified Leads.
Your Revenue Leader Is Stretched Too Thin
Your CRO or VP of Sales is buried in day-to-day execution. They need a strategic layer above them to build the infrastructure, fix the pipeline architecture, and connect the dots across the full revenue function.
Nobody Owns the Full Number
Inbound, outbound, channel, CS, ops, all running in silos. Everyone owns a piece. Nobody owns the outcome. That's where the revenue leaks.
The Founder Is Still Closing Deals
Every big deal still runs through you. That's not a sales org, it's a dependency. You need a system that closes without you in the room.
Your Metrics Won't Hold Up
Investors and acquirers will pull your pipeline apart. Win rates, CAC, LTV, churn: if it's not clean and defensible, it puts the deal at risk.
The Edge
AI handles the speed. Your team handles the trust.
Most revenue teams think they have to choose between velocity and authenticity. Blast generic emails fast, or craft real outreach slowly. Automate everything and sound like a robot, or do it by hand and drown.
That's a false choice. AI lets you move at machine speed while building genuine trust with every interaction. The key is knowing what to automate and what to keep human.
That's a revenue leadership decision, and it's built into every engagement.
- Lead scoring and routing in real time
- Pipeline analytics and forecasting
- Content generation for sales enablement
- Competitive intelligence monitoring
- CRM hygiene and data enrichment
- Outbound sequencing and personalization at volume
- AI-informed, human-delivered outreach
- Personalized customer success touchpoints
- Buyer intent signals that trigger real conversations
- Account intelligence that makes every rep smarter
- Expansion signals that surface upsell at the right moment
- Brand voice consistency across every channel
Deployed, Not Theoretical
Agentic AI in the revenue workflow. Right now.
Most consultants talk about AI. I deploy autonomous AI agents that run continuously across the revenue function and do in minutes what used to take a team of analysts days. This is not a pitch deck concept. It is operational infrastructure that I build into every client engagement.
Prospect Intelligence at Scale
Autonomous agents scan funding announcements, leadership changes, hiring patterns, and competitive signals across your entire addressable market on a continuous basis. They assemble structured prospect dossiers with key contacts, organizational gaps, and recommended entry points. Your team starts each day with warm leads and real context, not cold lists.
- Real-time monitoring of Series A and Series B funding events
- Automated leadership and org chart mapping
- Gap analysis for companies scaling without a CRO or VP Sales
- Custom scoring calibrated to your ICP criteria
Deal Flow Acceleration
From first touch to closed deal, AI agents carry the operational weight. They draft personalized outreach based on prospect-specific intelligence, track engagement signals, and surface the deals most likely to close. Your reps spend their time selling, not researching and formatting spreadsheets.
- Personalized outreach drafts built from company-level context
- Pipeline enrichment with technographic and intent data
- Automated CRM updates and activity logging
- Weekly pipeline intelligence briefings generated automatically
Market and Competitive Mapping
AI agents build living market maps that show who your competitors sell to, where they win, where they lose, and where the white space is. This is not a one-time strategy deck that sits in a drawer. It updates continuously and feeds directly into territory planning and outbound targeting.
- Competitive win/loss pattern detection
- Pricing and positioning intelligence
- Territory-level opportunity mapping
- Customer expansion signal monitoring
What this looks like in practice
During a recent engagement, I deployed an AI agent to map the B2B SaaS landscape across four metro areas. In a single working session, it identified 31 target companies, researched their leadership teams, assessed revenue maturity gaps, scored each prospect by fit, and drafted personalized outreach for every Tier 1 target. It also surfaced two accelerator networks with 550+ portfolio companies as referral channels.
That volume of work would normally take a business development team a full week. It took one afternoon.
Every client engagement gets this capability from day one. It is not an add-on or an upsell. It is baked into how the revenue blueprint operates.
scored, and drafted
Track Record
One blueprint, applied across six industries.
This is a repeatable system that has driven growth in every category I've applied it to. It will work in yours.
What This Blueprint Produces
- 10X revenue growth over the course of a single tenure
- 12,000+ warm leads per year from a self-sustaining engine
- 1,000+ hot inbound leads annually with no bought lists
- Lowest customer acquisition cost in the industry
- 50%+ growth in ARR per customer through expansion and upsell
- 10% churn reduction by building Customer Success from scratch
- AI deployed across prospecting, content, scoring, and enablement
- Comp plans designed to drive the right behavior
- CRM and pipeline architecture with attribution that holds up under scrutiny
- Revenue operations prepared and packaged for acquisition due diligence
The Formula
Proven Across
“Most fractional CROs come from either sales or marketing. I've run both, along with CS, channel, ops, comp design, and M&A prep. I don't believe in MQLs and SQLs. I build systems around one standard: Qualified Leads. One number, everyone accountable.”
Jeff Fugitt
How We Work
Three levels of engagement. Pick what fits.
Every engagement starts with a 2-week diagnostic. No long-term lock-in after the initial term. I earn my seat every month.
Advisory
Strategic guidance for teams that have a sales leader but need a revenue architect above them.
- 2x monthly strategy sessions (90 min)
- Revenue metrics and pipeline review
- Sales process and comp plan audit
- AI/automation opportunity assessment
- Async Slack/email access (24hr SLA)
- Monthly written action memo
Best For
You have a VP of Sales and need someone who's done the job at scale to keep them sharp and accountable.
Operator
I join your team and own the revenue number. Hands on keys, not just in meetings.
- Everything in Advisory, plus:
- Weekly pipeline reviews and team standups
- Direct management of sales reps
- CRM architecture and pipeline buildout
- Comp plan design and implementation
- Marketing-to-sales alignment and lead qualification
- AI deployment across the revenue stack
- Board-ready revenue reporting
Best For
You need a CRO but can't justify the $350K+ full-time package.
Transformation
Full revenue overhaul for companies where the stakes are high: fundraise, acquisition, or turnaround.
- Everything in Operator, plus:
- Complete GTM strategy and execution
- M&A revenue due diligence prep
- Channel partnership development
- RevOps infrastructure from scratch
- Customer success and retention overhaul
- Pricing and packaging optimization
- On-site as needed
Best For
You're preparing for an exit, a raise, or a pivot, and revenue needs to be airtight.
6-month initial commitment. Month-to-month after that. If I'm not moving the number, you shouldn't keep paying me.
The Process
Diagnosing in week one. Building by week three.
Discovery Call
Day 130 minutes. You tell me what's not working. I tell you what I'd look at first. No deck, no pitch.
Revenue Diagnostic
Week 1-2I audit your pipeline, metrics, process, comp plans, and funnel. You get a written assessment with specific findings, whether we end up working together or not.
90-Day Roadmap
Week 3A prioritized action plan: quick wins in month 1, structural fixes in months 2 and 3, and long-term architecture that doesn't depend on any single person.
Execute
OngoingI'm in your CRM, on your Slack, in your pipeline reviews. Weekly cadence, monthly reporting to you and your board. This is operating, not advising.
Who I Am
Strategic Operator, NOT an Advisor.
15+ years owning the entire revenue function at a B2B SaaS company. Sales, marketing, customer success, channel, CRM, comp plans, partnerships, board reporting, and M&A prep. All of it.
I grew that company 10X. Built an inbound engine that produced 12,000+ leads a year with the lowest CAC in the industry. Then I built a Customer Success function that cut churn 10% and grew ARR per customer by over 50%.
I use AI to move faster than was possible two years ago, automating the mechanical work so your team can focus on what actually drives deals: building real trust with customers and prospects.
I take companies from “we have product-market fit” to “we have a revenue engine that runs whether I'm in the room or not.”
FAQ
Common Questions
Let's figure out where the revenue is stuck.
Tell me a little about what you're dealing with. I'll get back to you within one business day.